a letter from the editor

a letter from the editor

“Listen to your body, and respond in the most loving way possible”

My definition of self-care is simple: Listen to your body. Respond in the most loving way possible.

 I never expected that definition to double as business advice. When I first built out Emancipation’s mission and vision, I left them broad on purpose. Emancipation exists to give women the freedom and the space to define their own success by curating self-care experiences The company seeks to be a driving force behind a revolution of women living a simpler, freer, and more conscious lifestyle.

For the past ten months, Emancipation has lived into that mission by selling products to help women further their self-care practices. It has been a joy, but we want to be doing more. And conversations with customers and friends have shown that you want us to be doing more, too.

I listened to my inner voice. We as a company listened to you. This new chapter of Emancipation is our loving response.

The mission and vision of the company aren’t changing. In fact, I think we’ll be living into them better than ever before.

We’ll be helping you build self-care rituals, share stories, and cultivate care-filled community through:


  •    Blog posts from the Emancipation team and our team of contributors
  •    The Self-care Share podcast
  •    Our monthly newsletter
  •    Social media inspiration

Digital and in-person experiences

  • Workshops
  • Webinars
  • Retreats

and products.

We are ecstatic to be your partners in making self-care personal and practical for you. I hope you’ll join us for this next chapter, and maybe bring a friend, too!


the return: when self-care isn’t easy

the return: when self-care isn’t easy

“The beauty of self-care is that it’s always available.”

I didn’t start a self-care company to become a thought leader in the self-care space. I started a self-care company because I needed to figure out what self-care looked like in my life. There are dreamy mornings where I have the time and the space to experience every piece of my ideal morning ritual. There are mornings, like this one, where the first thing I do is scroll through Instagram, even when I know that doesn’t set me up for a successful day, and a little piece of me feels like I’m failing.

Shouldn’t owning a self-care brand mean that I have this self-care thing figured out? Thankfully, I’m learning that’s not the case. My role is to show the glory and the gutters of my daily self-care practices, to model what it means to have grace for yourself, and, most importantly, to amplify the voices of other women who are asking the same questions about self-care that I am.

The beauty of self-care is that it’s always available. Missing a practice doesn’t preclude me from caring for myself in the next moment and the moment after that. I can always return to self-care at any point in the day. So can you.

intro episode

intro episode

Self-care share is a podcast hosted by Taylor Morrison, founder of Emancipation, about where we take self-care beyond the hashtags and into our lives. We’ll chat with women from all walks of life about what self-care means to them, how they incorporate it into their everyday, and what it looks like to cultivate care-filled community.

In this intro episode, Taylor shares a piece of her self-care journey and gives a glimpse into what you can expect for future episodes.

splish splash: how baths created this business

splish splash: how baths created this business

“There’s more than enough room for me in the bathtub. I bring my thoughts, my tired body, my ideas.”

My husband, Matt, and I are contemplating our next move, and I’m spending entirely too much time on real estate websites. Sometimes I rush through my morning journaling so that I can see what new places popped overnight. I have a ritual. Look at the list price. Consider any additional costs. Does it include parking? Utilities? Flip through the photos to confirm that the bathroom has a bathtub. And if it doesn’t, I move onto the next listing. Yes, I’ve become the kind of person who views a bathtub as a dealbreaker.

I can’t pinpoint the exact moment when baths transitioned from pastime to lifeline. The transformation was born out of necessity. I have a bad habit of pushing off important work until Sundays after church…grocery shopping…and my afternoon nap. That system works. Until it doesn’t. And it all fell apart during the holidays. I fell apart during the holidays. Emotions were high, and my energy was low. I wanted a pause button, but life leapt into fast forward. Sunday evenings felt more and more pressure-filled.

Somewhere in the midst of that whirlwind of a season, I took a bath. And in taking that bath I took a step forward. Dedicating time and space for my own self-care gave me the tiniest boost . So I took another bath. And another. Before long, I had a standing date with myself on Sunday nights. Then I extended the date by not doing work after I left the tub. Eventually, I had a ritual.

My Sunday nights now look something like this.

Work until around 9 pm. The tasks vary.  I might be wrapping up a client project or batch processing for my businesses. I always spend the last 30 minutes tying up loose ends so that my mind is clear of any niggling to dos. My goal is to not look at my computer again until Monday morning.

Run the bath water. I like mine to be as hot as I can stand it. According to Matt, it’s pretty unbearable.  My temperature runs low, so I take whatever warmth I can get.

Give Matt a kiss, and tell him that I’m going to take my bath. It’s “me time” for both of us. He’s normally working on a project in the office or blowing off steam playing a video game while I’m chilling out in the tub. We each get the space we need.

Next, I pop a melatonin. My bed time isn’t as consistent as it should be on the weekends. This is my reset button.

Once I’m back in the bathroom, I switch the water to cold and add in bath salts. I light my candle. Sometimes Matt lights the candle for me. He is always thrilled to see me doing anything involving rest, and lighting the candle is his small show of support.

I post an Instagram story. It feels vaguely symbolic, but I have no idea what it represents. This is the last time I’ll look at my phone for the night. My water is now the perfect temperature. I step in.

There’s more than enough room for me in the bathtub. I bring my thoughts, my tired body, my ideas. I read a book or a magazine. Sometimes I rest my journal on the tub’s ledge and write.

The warmth of the water works its way into my bones, and the melatonin slowly winds down my mind until I reach a rare state of calm. I stay as long as I need to. Sometimes it’s 15 minutes. Sometimes it’s an hour. I leave when my body tells me it’s ready.

After the bath, I massage a balm into my skin.  It’s this wonderful mixture of shea butter, coconut oil, jojoba oil, and aloe vera that removes any final tension that the epsom salt couldn’t resolve. The scent lulls me to sleep. Each stroke feels like a thank you. Thank you, body, for carrying me through another week. Thank you, spirit, for always reminding me what you need. Thank you, mind, for listening.

In this peaceful state, I am reminded that there is a perfect place out there for me and for Matt, a place with a bathtub, hardwood floors, and a decent kitchen. It will find us, and I’ll keep finding comfort in my Sunday evening ritual.